Marissa Denise Wilson
Product Strategist
Brand Marketer
GTM Operator

I partner with founders and product teams who need someone who can operate across the full spectrum of the business — from research to revenue.

Over the past 10+ years, I've built my career at the intersection of brand, product, and digital strategy. I started inside startups, learning what it actually takes to build something people want, then built my own consumer brand from concept to market. That experience is what I now bring to the table, helping early-stage ventures commercialize new products, validate markets, and build the revenue infrastructure to scale.

$500K+
Revenue across product launches
10+ yrs
Marketing, brand & product leadership
Entrepreneur Cat Mom Powerlifter Foodie Globetrotter Design Enthusiast
Marissa Denise Wilson
01 — 02
Identify & Research
Spot the gap. Map the competitive landscape. Understand who's in market and what's missing before writing a single spec.
03 — 04
Validate & Build
Confirm the market will pay for it. Then build a working MVP — lean enough to test, strong enough to sell.
05 — 06
Position & Launch
Define the narrative. Build the GTM. Soft launch to a defined segment before committing to full distribution.
07 — 08
Measure & Scale
Track what matters. Optimize with data. Then push hard — knowing every decision is grounded in evidence.
Invoice Generator
Pulls time entries from Notion, calculates hours, and generates a formatted client invoice as a .docx file. Built to run my own consulting billing — now available as a reusable Claude prompt.
Competitive Pricing Dashboard
Interactive HTML dashboard for mapping competitor pricing across any market. Built live for two clients — see the WorkSmart research and MDW fractional GTM analysis as examples.
WorkSmart ↗ MDW research ↗
Platform Strategy Builder
A 9-element pitch framework that turns rough business ideas into investor-ready strategy documents. My actual process — now a reusable Claude prompt you can run yourself.
See more product work →
In-depth case studies, research, demos, and product links
View Playground ↗
Founder · 2021–2024
Capsoul — Where Luxury
Meets Utility
Premium travel accessories · DTC · Manufacturing-led product development
$125K
Lifetime sales
13%
Repeat purchase rate
70%
Gross margin
Visit Capsoul ↗
The premium travel accessories market was fragmented between ultra-utilitarian brands and fashion houses with no functional credibility. Nobody owned the intersection of luxury and genuine utility — so I built it.
The Research
Category gap analysis
Mapped 120+ brands by price point, material quality, audience, and channel strategy. Conducted customer interviews to validate the white space before committing to product development.
Product Development
From concept to shelf
Led end-to-end product development — original concept, CAD specs, manufacturing partner evaluation across 3 countries, negotiation, quality control, and DTC launch. Zero to one, solo.
Brand & GTM
Narrative built from research up
Defined the brand narrative, customer experience strategy, and pricing architecture from customer insight and competitive research. Positioned at the intersection of luxury and utility for the modern traveler.
Results
Revenue + recognition
$125,000 in lifetime sales, 70% gross margin, 13% repeat purchase rate — and national recognition for product design. A zero-to-one build that proved the market insight was right.
Cleveland Magazine Best Laptop Bag
BBB Spark Award Finalist
Product Design Innovation Award
Newsletter
Follow me on Substack

Thoughts on entrepreneurship, building in public, and the stuff nobody talks about.

Read on Substack ↗
Let's build
something.
I partner with founders and product teams who need someone who operates across the full product lifecycle — from research to revenue.