Founder · Product Research · 2024–Present
Shelf — Turn your idea
into a physical product

Shelf is an AI-guided design tool that walks creators through the early-stage soft goods manufacturing process and generates factory-ready assets — including a tech pack and SVG pattern file. It removes the time, cost, and confusion that stops amateur designers from getting physical products made.

Competitive landscape — key players and markets served Market opportunity matrix — Creator-Led Brands and On-Demand Manufacturing
Interview 01 · Open Threads
Program Manager, Open Threads
Top need
Pattern generation — the ability to produce a usable pattern from a design concept was the single most requested feature.
Workflow today
Designers start with competitor examples and open-ended inspiration prompts. The path from idea to factory-ready file is fragmented and manual.
Key insight
Design input should remain open and prompt-driven — the tool shouldn't over-constrain the creative stage.
Recommended connections
The Factory Buffalo, Sew Valley, ISAIC, and technical designers focused on streamlining production timelines.
Interview 02 · ISAIC Detroit
Head of Innovation, ISAIC Detroit
Gap confirmed
The jump from idea to finished product is one of the industry's biggest pain points — designers are underprepared, and manufacturers can't engage until minimum documentation requirements are met.
Pivot insight
The most valuable version of Shelf supports the technical designer — reducing hours on tech pack creation, digital patterns, and material sourcing — rather than going directly to the end customer first.
Technical requirement
Focus on agnostic DXF files compatible across Gerber, Pathfinder, and other systems. AI-generated BOMs are immediately identifiable as non-technical work by experienced manufacturers.
Market opportunity
The US economy runs on small brands. Larger companies already have overseas supply chains. Shelf's opening is with small entrepreneurs who need a path from ideation to domestic production.
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Shelf — Turn your idea into a physical product

An AI-guided design tool that walks creators through early-stage soft goods manufacturing and generates factory-ready assets — including a tech pack and SVG pattern file. Validated through customer interviews with industry experts at Open Threads and ISAIC Detroit.

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